The background behind my possible idea is to create a condition where private companies are having tight competition to sell their products as the alternative solution towards the beauty standard grouping. In this scenario, advertisement hold a huge significant role where it persuades people to consume their product, no matter how useless the product is.

During the class activity, I came up with a few different ideas for the speculative futuristic prototype objects:

List of possible ideas from class activity

From those lists, I feel that the fashion recognition would be appropriate as a response to the assessment brief and my previous blog researches.

The fashion recognition takes form as a mini-camera badge where it fully functional to recognize existed fashion. It has automatic detection feature which allow users to obtain pictures of their favorite clothes even when they not even see it.

To make use of the product, the only thing that users need to do is register their fashion preference. The detection feature will capture any clothing that match the registered preference as long it exists within the product’s range of view. This product also has a capability to connect user’s eyes and enabling them to visualise their interested fashion style, supplementing them with the product’s brand, release date, and price. These captured pictures will be saved inside an inserted USB drive and could also be previewed virtually in pinterest board format. Each picture will generate direct link to the actual clothing brand or company and enable users to easily online purchase it.

The object is also supported with an augmentation reality where users are capable to visualise themselves wearing, walking around, and creating a scenario where they are utilizing their preferred clothing line. This capability is designed to encourage people to be even more consumerism.

Concept showing how the badge would work

However, as the concept developed, I found some issues regarding the object’s functionality. I somehow feel the function is not futuristic enough as its capability can easily be replaced by existed technologies; smartphones and internet. Beside that, the ‘forced’ advertisement I tried to implemented does not really make sense and suitable for the scenario. I also got feedback stating that the idea does not really make sense since it basically forcing consumers, who are basically from lower classes to purchase some clothing that not even necessary for them.

Due to this, this idea is later scrapped but this scenario concept idea will be developed even further and more futuristic for my final prototype object.